It is really an appreciable decision by Google in expanding its ad-servicing beyond the web. But how they’re expanding is the real interesting thing. You have seen various billboards on your driveway with different ads on it, Google is just swapping those billboards with theirs.
However the real interesting thing haven’t came yet. Here they will also be using their popular Google DoubleClick ads that will be relying on weather, travel information, sports events etc. For example, drivers and travelers might be real thirsty on a hot weather, and in this scenario, the ads related to refreshing beverages will be playing.